(Note: This is a detailed case study that documents in depth decision making and how even the smallest tweaks were refined & finalised through user testing.
If you’re looking for a quicker read, feel free to explore the shorter case studies on my portfolio)
Throughout the project, I worked closely with these functional stakeholders, collaborating across design, product, business, and engineering. A key part of the process was the constant feedback loop between design product management and business teams to ensure feasibility and alignment.
I was supported by Radhika Mehta, who provided strategic direction and mentorship during key phases, especially around setting up the research structure and documenting as well as presenting it to stakeholders. Her guidance helped shape the overall approach while allowing me to explore, ideate, iterate, contribute, and grow through flexible hands on involvement & decision making.
Ninjacart is an agri-tech / E-commerce company that streamlines the supply chain for fresh fruits and vegetables. The ecosystem consists of five key products (Apps): Ninjacart, NinjaMandi, NinjaKirana, NinjaKisan, and NinjaGlobal.
For this case study, we’ll focus on the Ninjacart app - internally known as the SnD app (short for Supply and Demand). It’s a B2B e-commerce platform that connects wholesalers and retailers to fresh produce sourced from Ninjacart. Retailers place bulk orders for fruits and vegetables today, and receive their deliveries by tomorrow (next day) morning, within 6.30-8.30 AM.
Access ninjacart website here