About Sepal

Sepal is a mobility app designed to enhance the daily commuting experience for bike riders. It offers real-time bike diagnostics, ride tracking, and safety features, empowering users with better control over their vehicle health.

Introduction

Turning Onboarding into an Activation Engine

A seamless onboarding experience is key to driving user engagement and retention. In the earlier version of the Sepal mobile app, onboarding was minimal—users only entered their phone number, email, and OTP. While this approach reduced friction, it led to a major activation issue once users entered the app.

Without essential details, users had to manually enter data before they could use core features, leading to frustration and high drop-off rates. The goal was clear: redesign onboarding to ensure users could take meaningful actions immediately after signing up.

The Problem: Why the Previous Onboarding Wasn’t Effective

1️⃣ Lack of Direction After Sign-Up

• Users were dropped into the app without guidance.
• They had to manually enter their bike details and preferences, delaying engagement.
• Many abandoned onboarding because they weren’t sure what to do next.

2️⃣ Delayed Access to Core Features

• Users couldn’t fully utilize Sepal’s offerings without additional setup.
• Manual input created unnecessary effort, reducing feature adoption.

3️⃣ Business Impact

• 🚨 Higher churn rates due to early frustration.
• ⏳ Slower user activation, delaying the “Aha!” moment.
• 📉 Lower engagement, as users struggled to navigate the platform.

Redesigning the Onboarding Experience