🔍 Current Onboarding Flow Analysis

• App selected: Bumble
• Summary of current flow:
  • Step 1: Login screen with Bumble Branding and CTA, Option 1 “I have an account,” Option 2 “I don’t have an account”
  • Step 2: Auto country code selection then phone number entry
  • Step 3: Verification code and optional call
  • Step 4: Verification loop if it fails
  • Step 5: Location permission request for nearby matches
  • Step 6: Modal for system location permission
  • Step 7 Permission request for notification of matches and messages
  • Step 8 Modal for system notification
  • Step 9: Transition into profile building screen
• Pain points identified:
  • No progress bar (I feel the process is painfully long)
  • back to back verification straight up is daunting
  • Doesn’t know anything besides verification
  • Error states are not really encouraging nor helpful
  • Early request for location is out of place
  • Multiple screens have similar designs and cations, causing boredom (mental fatigue)

🎯 Goals of the A/B Test

• Increase profile creation completion rate by 20%
• Provide matches information early in the process (Profile Pictures and additional pictures, bio information)
• Shorten time to complete on-boarding
• Keeping and improve the as is guard-rail metrics

📝 Variations

Variation A (Control):

• Current on-boarding is uninteresting and consisted of repetitive design over and over. Nothing defines “I’m an interesting dating app made by people that wishes to find their soul-mate”

Variation B (Treatment):

• Simplified, interesting, and interactive on-boarding flow, with features such as:
• Progress Bar
• Pictures
• Bio chips for AI assisted prompt
• AI assisted bio creations based on chips
• Overall bio recap

Variation B concept screens: