Session Objective

Review the current English Lexington Google Ads campaign for proposed adjustments and document how the newly staged Lexington Spanish campaign is configured.

English Lexington Campaign Reviewed

Campaign 23759713638, a - SAIL - Car Accidents Lexington 2026.

Current setup from NotFair:

• Status: ENABLED
• Channel: Search
• Bidding: Maximize Conversions
• Daily budget: $80
• Networks: Google Search on, Search Partners off, Display off
• Geo intent: presence
• Language: English 1000
• Location criteria count: 11

Last 30 days:

• Impressions: 2,634
• Clicks: 75
• Spend: $2,715.72
• Reported conversions: 0

Main Findings

• The campaign has spent heavily without a reported conversion. That makes further scaling hard to justify until search terms, final URLs, and conversion-quality tracking are cleaned up.