CAPI AI enables both casual and power content creators to transform their favorite moments from their camera roll into personalized, trendy, and share-worthy creations. As a next-gen competitor of SORA AI and TikTok, it empowers anyone to create high-quality, shareable videos through a hybrid blend of cutting-edge AI technologies - including Kling, VEO 3, GPT-4.0, and proprietary in-house AI models - delivering personalized, expressive, and delightfully fun storytelling experiences.
I joined in April 2025 as Principal Product Designer, leading the app's major UX upgrade and driving its first TestFlight launch. As the company scaled, my role quickly expanded into product strategy, design leadership, and cross-functional execution - serving as the connective tissue executive vision and engineering output. I helped define the product direction, translate abstract ideas into actionable requirements, and bring the company's first public app to life through hands-on user-centric design, clear communication, and rapid iteration.
I led product design, strategy, and execution from 0→1 app store launch. Through rapid iteration cycles and frequently-shifting priorities, I served as the connective tissue between executive leadership and engineering teams by driving key decisions that enabled business growth:
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0→1 APP STORE LAUNCH
Through this process, I unlocked growth for the company by establishing user trust via an intuitive and approachable end-to-end content creation experience for both casual and power-creators that showed value up front.
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ANCHORED RAPID ITERATION CYCLES
I served as the connective glue in a climate of high ambiguity and frequently-changing priorities. Through creating UX Flows and mockups, I translated vision and abstracted complex functionalities into tangible, actionable artifacts that aligned executive leadership, frontend, backend, AI/ML engineers through rapid iteration cycles.
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ESTABLISHED SCALABLE INTERACTION & DESIGN SYSTEM
I established scalable, repeatable, consistent patterns with Head of Product and Designers that I mentored, allowing the team to scale without fragmenting the experience.
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Billions of photos and videos are captured every day, yet most never leave personal camera rolls.
The problem?
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People enjoy capturing and sharing meaningful moments, but are often intimidated by the content creation process. They have also yet to develop mental models and expectations about the outcomes and processes of AI-content creation.
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Throughout the product design and development process, I intentionally focused on directional signal by making decisions for CAPI AI based on research from 3 areas:
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Internal Dogfooding
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Competitive Analysis
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Early External Feedback
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As the app grew and we were adding more and more AI workflows and functionalities, it was crucial to establish foundational systems that supported rapid growth and development. Here are some samples of a lightweight design system I made with head of product and the designers I managed that set the foundations for our whole team to build quicker without sacrificing cohesion and quality: