Online Wedding Planning Platform • New York, New York (Remote)
2021 – Present
Player-coach driving strategy and execution for Zola’s core web experience and native mobile apps, and a team of 2–5 direct reports Supported and led initiatives focused on user conversion and cross-selling across the Zola ecosystem
Led a comprehensive dashboard revamp, driving a 27% increase in added registry products, a 16% boost in vendor inquiries, and a 4% rise in cross-conversion
Owned end-to-end design efforts for a project which resulted in a 20% increase in website publish rate
Piloted my team through distilling ambiguous, complex user and business challenges into design solutions that emphasized scale, efficiency, and value
Led and collaboratively refined design team initiatives such as design system documentation and AI investigation, increasing efficiency and reducing time dedicated to design debt
Helped scale the team from 6 to 13, drove various team-building activities, and refined interviewing, onboarding and performance evaluation processes
Through one-on-one mentorship and team-wide reviews, advocated for system-level design thinking, prioritizing UX improvement, and reinforcing design principles and standards
2020 – 2021
Lead designer for Zola’s native iOS and Android apps in a collaborative, fast-paced startup environment
Premium Connected Audio Equipment • Framingham, Massachusetts
2020 – 2021
Lead designer supporting Bose Music and Bose Connect
Conceptualized a comprehensive in-app messaging strategy, partnered with marketing and served as key design stakeholder to execute
Conducted research and integrated data-driven findings to improve product onboarding and other complex product experiences
Key contributor to internal process and toolset development, including design system efforts, design QA, and more
Mentored and contributed to growth of teammates through educational initiatives
Partnered with and balanced the needs of cross functional partners such as product management, engineering, QA, technical writers, customer support, legal, and others
Core member of hiring team for product design
2017 – 2020
Lead for Bose Connect app design team
Key contributor to the software experiences for products such as the Portable Home Speaker and Sleepbuds
Partnered with various cross-functional teams to deliver exceptional hardware and software experiences
Employee Well-Being Platform • Boston, Massachusetts
2016 – 2017
Modernized and redesigned the native app and responsive web experiences for multiple sub-branded well-being products
Partnered with product management, content creators, and other cross-functional partners to conceptualize and execute meaningful refinements to responsive web apps and native apps
Developed an understanding of game mechanics and the psychology of behavior change to improve engagement
Delighted and engaged users with illustration, motion, and results-driven experiences
Leading Telehealth Platform • Boston, Massachusetts
2014 – 2016
Owned digital applications for healthcare providers and patients across desktop, mobile, watch, and kiosk platforms
Identified inefficiencies and spearheaded initiatives to improve the design process, including developing a component library and modernizing the design toolset
Collaborated with cross-functional teams on websites, native applications, and presentations
Digital Experience Agency • Boston, Massachusetts
2011 – 2014
Brainstormed, designed, and presented innovative design solutions for Fidelity, HBO, Harvard University, Comedy Central, adidas, and others