🤔 Ideation

🪝 Title & hook

👨‍🔬 Research

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Email vs. Discord: 3 reasons to own (NOT rent) your community in 2023

👤 Who: Community managers, growth marketers

⚡ Problem: Discord doesn’t have all the tools you need

👔 Credibility: Holder is a CRM for Web3 communities

🤝 Takeaway: Email is a better tool for improving the Holder experience and personalizing communications

🔁 Meta: Hard truth: Discord owns your community. To take back control of your NFT holders and engage them with a more personalized, customized experience, use email. One-to-one messaging will always win over mass marketing.

You don’t own your Discord community. You’re just renting it.

It’s difficult to hear, but someone has to say it.

We talk to more NFT marketers and web3 companies who see less engagement in their Discord communities by the day. Why?

The answer is clear – Want to deepen your connection with your holders? Discord isn’t a sustainable platform for your project.

Here are 3 reasons you should move your audience off of Discord and to email – a channel you can actually control yourself.

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