These guidelines provide guidance and specifications for the modules that can be combined to create single-topic or multiple-topic (e-newsletter) email layouts. There are also four sample layouts to illustrate a few possible ways the modules can be combined.

These modules are simple and versatile, and they should be able to be implemented in any email platform.

Sample email layouts

These sample email layouts showcase the design of the email modules and some possible ways to combine them within an email. They do not show all possibilities of how the modules can be used within an email—only some possibilities are illustrated.

Cross-industry example A

Modules contained in this example:

Download the Sketch file below to inspect the template

gs1-email-template-cross-industry-example-a.sketch

example-Cross-industry1.png

Cross-industry example B

Modules contained in this example:

Download the Sketch file below to inspect the template

gs1-email-template-cross-industry-example-b.sketch

example-Cross-industry2.png

Industry example

Modules contained in this example:

Download the Sketch file below to inspect the template

gs1-email-template-industry.sketch

example-Industry.png

Rich text example

Modules contained in this example:

Download the Sketch file below to inspect the template

gs1-email-template-rich-text.sketch

example-Richtext.png

Typography

Because Gotham ScreenSmart is not a system font, emails should use Verdana.

Structure

Emails should have a background of —-gs1-color-ui-1, with a centered container with a maximum width (recommended maximum width is 600px). Outside the container is a link to view the email in the browser, while the container has the header, email body and footer.

email-structure.png