Christopher Murphy · 30 June, 2020

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There are a wealth of tools that we can use to build email newsletters. Before you choose one, do your due diligence: research. Every fledgling (or established) business should embrace email and it pays to build a list.

I've listed Mailchimp and Substack first, because I use both of those tools.

• Mailchimp
• Substack
• Revue
• Etc.

Ask a human.

Before you frantically start writing, I'd suggest undertaking some light touch user research.

1. Put some thought into the kind of people you'd like to attract and approach them with a list of questions. (Not too many, just enough to establish a clearer sense of direction.)
   • Elliot Jay Stocks, Ex-Adobe
   • David Bailey, BBC
   • Peter Reaper-Reynolds, Freelance

Here's something I'm using at the moment, it's light touch and I've only sent it to two or three people so far (and I will improve it as I send it).

Light Touch Research

Hello!