Eli is a third-year university student balancing a full course load, part-time tutoring, and an active social life. During high-stress periods like midterms and finals, he needs a quick, reliable sleep aid that he can trust to help him fall asleep fast, especially when anxious thoughts keep him awake. He doesn’t want to maintain a nightly sleep routine but needs a solution that works immediately during crunch time.
“I don’t need this every night, but when I do, like before a big exam, it has to work. I want something simple that puts me to sleep without any setup or scrolling.”
Eli occasionally uses the sleep aid app about three times a month, depending on his current sleep situation. This suggests that he is a non-habitual user who seeks targeted support for specific sleep challenges. He typically turns to the app when he finds himself lying in bed past midnight, particularly when he has an 8 AM exam or an important project deadline the following day, and his usual methods, such as turning off the lights and putting his phone away, aren’t effective. For him, the app acts as an “emergency sleep button” rather than a part of his daily routine.