A chai company I’ve been working on as of late - basically, I love dirty chai, but it’s the most expensive drink on the menu and also the easiest to mess up. Balancing the flavor of chai, espresso, & milk is frankly a difficult thing to do, and most coffee shops don’t put much thought into it.

It’s called Ela, and I’ve been testing out recipes & playing around with branding. Here are some snippets.