No matter what anyone tells you, to be a creative is to be a marketer. Fortunately, creative people are amazing at marketing. You know how you can tell? Because every successful company on earth hires creatives to do their marketing. Why? Because we know how to communicate in ways people find interesting and addictive. These workshops dive into skills you need to market your work, and more importantly (because every tool you use for marketing will be evolving over time) you master strategies and tactics that you can apply to any set of tools that happen to be cheapest to use at any given time.
It’s a really important thing to start with the Smart & Safe Creator Path, because you’ll be making a lot of content for promotional purposes, and you need to get some understanding of Copyright, Fair Use, Right of Publicity, and Contract Law Fundamentals. Every path we offer will have something to offer you, because people use media to market media. Magical isn’t it?