Project notes

Congratulations! It’s your first day on the job as a UX writer at EasyB, a growing fintech/neobank app that offers low commissions with a user-friendly interface. Now, they want their UI copy to match, and that’s where you come in.

Scenario

Write 6 different mobile push notifications with mood matching to the appropriate tone: positive, neutral, and negative. Here are the 6 notification scenarios:

Positive

• The user received their monthly salary -> leads to the account overview screen
• The user was approved for a loan -> leads to screen with loan details

Neutral

• End-of-day, total daily spending notification -> leads to screen with a breakdown of the day’s transactions.
• Update to terms of service -> leads to the terms of service screen

Negative

(About overdrafts at EasyB: Users can get an approved overdraft protection limit, for example, £100. This means that if their account balance falls below £0, they won’t be charged a fee. However, if the account balance falls below the approved overdraft protection limit, the user will be charged a fee.)

• The user’s account went below £0 but did not cross their overdraft protection limit -> leads to the overdraft information screen
• The user crossed their overdraft protection limit -> leads to the overdraft information screen

To do

In the last module, you wrote a form that collects data on how users intend to use the platform. Now, we’ll continue this flow and make a customized empty state based on the users’ answers.

Current screen

None currently

Design & Rationale

Positive

Visual design rationale: Use of icon and left-to-right reading pattern to minimize cognitive load to read the subject text. Visual space ensures attention lapse of recency principle aligns information input with psychological tendencies of reading.

Slight indent helps reader into main notification, using bold to communicate which screen will appear until the tap of the notification.

Scenario 1:

• The user received their monthly salary -> leads to the account overview screen

Subject text: The hard work has paid off! (Uses curiosity to move user to main body copy)

Notification text: Behold your new Account Balance!

Rationale: Phrases like "paid off" and "behold" create a positive and energetic tone while emoji's pair with vague copy to create curiosity and encourage a tap

Scenario 2:

• The user was approved for a loan -> leads to screen with loan details

Subject text: Best. News. Ever...

Notification text: Your Loan Application has been updated!

Rationale: Use of "best," along with ellipsis to move reader to main text in a similar fashion as above. Direct language with celebratory emoji's while not disclosing the decision serves to create curiosity of loan application status.