<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7c3dc66e-0e00-4152-a54c-2c27ea96c478/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7c3dc66e-0e00-4152-a54c-2c27ea96c478/information.png" width="40px" /> Earned media is reach that is literally... well, earned. You earn the editorial coverage from the blog by making a good record. You earn the RT from a fan by sharing something of value. Earned media is free reach. And it's terrific. Examples below.

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You must be able to leverage the reach of other people. If you don't have a significant marketing budget. Paid spend isn't always effective but earned media is influential. When Rolling Stone features you, it means something to their readers. When a fan RTs you, it means something to their followers.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6d75f7f4-85e2-4b53-8121-20add3981718/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6d75f7f4-85e2-4b53-8121-20add3981718/information.png" width="40px" /> Earned media is harder to get but more valuable than traditional paid advertising.

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