<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7c3dc66e-0e00-4152-a54c-2c27ea96c478/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/7c3dc66e-0e00-4152-a54c-2c27ea96c478/information.png" width="40px" /> Earned media is reach that is literally... well, earned. You earn the editorial coverage from the blog by making a good record. You earn the RT from a fan by sharing something of value. Earned media is free reach. And it's terrific. Examples below.
You must be able to leverage the reach of other people. If you don't have a significant marketing budget. Paid spend isn't always effective but earned media is influential. When Rolling Stone features you, it means something to their readers. When a fan RTs you, it means something to their followers.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6d75f7f4-85e2-4b53-8121-20add3981718/information.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6d75f7f4-85e2-4b53-8121-20add3981718/information.png" width="40px" /> Earned media is harder to get but more valuable than traditional paid advertising.