Now it's time to get serious! So far, you've identified problems and thought about how you want to solve the problem. But so far, these are just assumptions and you don't know for sure if your target group thinks exactly the way you imagine. To do this, you need to talk directly to potential customers and test your assumptions. There are several ways to do this. In the following, we will introduce you to a few possibilities.

Current Material:

🗺️ Overview

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Slides

Weekend-Venture Early Validation_SS21_en.pdf


✅ Product-Market Fit

Product-Market fit means being in a good market with a product that can satisfy that market. In other words, if you address important jobs, alleviate extreme pains, and create essential gains that customers care about, you have achieved product-market fit.


✅ Business Model Fit

Business Model Fit is a condition in which your business model enables you to bring your value proposition to the customer and to do so sustainably (in terms of revenue/profit, customer retention, etc.).


💀 Business Killers / Key Assumptions

Business Hypothesis:= something that needs to be true for your idea to work (partially or fully) but has not been validated yet

Business Killer:= Business hypotheses that are critical to the survival of your idea

Test the Business Killers FIRST!


🧪 Test Card