Free template from DOJO AI | Book a Demo

💡 How to Use This Template

1. Click "Duplicate" in the top-right corner to copy this to your Notion workspace
2. Replace all [BRACKETED FIELDS] with your company's specific details
3. Customize targets, metrics, and definitions based on your business
4. Share with your sales and marketing leadership for review
5. Get formal sign-off and launch your SLA!

⚡ Why This Matters

Companies with formal Marketing-Sales SLAs see:

• 15-20% higher MQL→SQL conversion rates
• 25% less friction between teams
• Faster sales cycles and better lead quality

What Is a Marketing-Sales SLA?

A Marketing-Sales SLA (Service Level Agreement) is a formal document that defines:

• ✅ What marketing commits to deliver to sales (lead volume, lead quality)
• ✅ What sales commits to do with those leads (response time, follow-up, feedback)
• ✅ How both teams will measure success
• ✅ How to handle disputes and exceptions