Doris Kearns Goodwin’s Masterclass

Lincoln’s speech pattern:

This has been the issue…..

This is where we are now….

This is where we want to go...


Historical Trend


  1. 20 years ago we shopped in person
  2. 10 years ago we shopped online (computer)
  3. Now we shop mobile
  4. In the future, we will shop this way...
  5. 20 years ago people shopped in stores so we marketed in the paper/magazine
  6. 10 years ago we bought google search words when people were online shopping