Doris Kearns Goodwin’s Masterclass
Lincoln’s speech pattern:
This has been the issue…..
This is where we are now….
This is where we want to go...
Presentality
Historical Trend
- 20 years ago was this…
- 10 years ago was this…
- Today is this…
- The future will be this…
EXAMPLE:
- 20 years ago we shopped in person
- 10 years ago we shopped online (computer)
- Now we shop mobile
- In the future, we will shop this way...
- 20 years ago people shopped in stores so we marketed in the paper/magazine
- 10 years ago we bought google search words when people were online shopping