Framing  框架

What is framing?

Framing with Daniel Pink

  1. Loss aversion 失去避免

    What will you lose, if you don’t buy this product?

  2. The opportunity frame

    The opportunity cost 機會成本

What you can say:

  1. The experience frame

    People mostly remember the experience of having the product and the service instead of the product itself.


    Selling a TV -

    Selling a used car -