The problem you want to fix with the new product or service
Introducing the new product or service
The key benefits of the new product or service
The most important benefit
Example:
Once upon a time there were tens and millions of American who didn't have access to a bank.
Everyday they have to go to check cashing services and worry about where to put their cash.
One day we came out with an app to provide financial services to people who lack access to a traditional bank
Because of that more people were able to use financial services. They are able to get credit.
Because of that they are able to support their family better and focus on their job.
Until finally the financial system is available to all of us. Not just the elite but to people who are contributing to the modern economy.