Show Notes:

Today's Unlimited Partner is Jake Hoffberg the Publisher for Equifund, which helps "retail investors diversify their portfolio, increase passive income, and grow their net worth using private market investments. Companies can use Equifund’s technology to raise money under multiple US exemptions: Reg D, Reg A+, Reg CF and Reg S."

After learning that The Jobs Act of 2012 would ease methods of capital raising, Jake dove in headfirst and learned the ins and outs of the new laws. He saw first hand how to navigate, what to do, what not to do. Eventually he joined Equifund where he has become the Publisher, helping to provide private funding rounds for investors into vehicles they also take part in. This better aligns the interests of all parties involved. Equifund also helps prepare companies to go public, helping them get used to the new reporting they will be required to submit.

I am your host, Thomas McGannon.

Resources Mentioned:

Jake Hoffberg LinkedIn

Yoko Kanno (Cowboy Bebop) - Got To Knock a Little Harder

Thomas McGannon LinkedIn



My Marketplace Builder


Jake’s Background from Music Student to Running Equifund

[00:02:35] Thomas McGannon: I'd love to go down memory lane to talk about how you acquired all of this knowledge and how you built for yourself, a very successful career on, on writing copy and on understanding the way financial markets work. The way that that kind of human, um, purchasing behaviors work.

So you were a music student at Indiana. Could you just kind of yeah, tell your career story? Because when you first shared it with me, like I was totally enraptured.