<aside> We shape the future of our brand through partners who bring together local market expertise and a global mindset.
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Collaboration with cosmetic brand AMUSE at the Apgujeong location
Step into a Butterful and Creamorous store and feel as though you’ve arrived at a high-end patisserie in Paris. Our interiors reflect a refined French mood, accented with luxurious objects to create a chic and sophisticated ambiance — a place where everyday life meets Parisian elegance.
Butterful and Creamorous opened its very first location in 2019, in the trendy Apgujeong Rodeo district of Seoul. Since then, the brand has grown steadily, loved by customers for its unique French-inspired café concept.
Even during the challenging pandemic years, we made a mark by introducing fresh ingredients and visually striking baked goods unlike anything on the market. Inspired by the charm of Parisian outdoor cafés, our stores quickly became word-of-mouth favorites.
Our First Master Franchise Country – China**
Our first international store opened in Beijing in 2020. By 2025, Butterful and Creamorous has expanded to 35 locations across China — all of which continue to draw long lines of eager customers.
Our signature shopping bag design has become a must-have for female customers and a popular feature on social media.
