EasyShop is a premier mobile app-based retail platform that offers users a seamless, stress-free shopping experience. Specializing in curating a wide range of clothing from top fashion brands, EasyShop provides a comprehensive selection of trendy apparel. The app’s user-friendly interface ensures that customers can explore the latest fashion trends and essential wardrobe items with ease, all from the convenience of their mobile devices.
Many students and individuals in their 30s face challenges when it comes to traditional in-store shopping. With demanding schedules and limited time, shopping in physical stores becomes a stressful and time-consuming activity. The goal is to provide a convenient, user-friendly, and stress-free shopping experience that gives access to a diverse selection of fashion brands, eliminating the pain points of traditional shopping.
The purpose of this project is to design a Native iOS Mobile Application that provides Apple users with a streamlined shopping experience. EasyShop aims to connect users with the latest fashion brands, offering affordable prices and fast delivery—all from within one app. The app design will prioritize simplicity and efficiency, ensuring users can easily navigate through their shopping experience. As part of the project, I was responsible for customizing existing iOS native components while maintaining adherence to the Human Interface Guidelines.
As an expert UX/UI Designer for EasyShop's iOS mobile application, I led the design of an intuitive fashion shopping app that serves both budget-conscious students and young professionals. The mobile app was designed to provide users with a seamless, stress-free shopping experience, specializing in curating a wide range of clothing from top fashion brands.I was responsible for designing the UI, creating interactive prototypes, and collaborating with the team to improve the user experience.While usability testing was mainly handled by other designers, I was involved in incorporating their findings into the design process, ensuring the UI aligned with user needs and feedback.
I was primarily responsible for designing the user interface (UI), building interactive prototypes, and working closely with other designers to iterate on the app based on user feedback. While usability testing was mainly handled by other designers, I was involved in incorporating their findings into the design process, ensuring the UI aligned with user needs and feedback.