1 - Market before you have a product

• Play #1 - Don't Believe In Stealth Mode
• Play #2 - Own The Demand, Not Just The Supply
• Play #3 - Find Your Wedge
• Play #4 - Do Your Homework
• Play #5 - You Must Fight Hand-To-Hand
• Play #6 - Build An Audience Early

2 - Invest in Brand

• Play #7 - Bet On Brand
• Play #8 - Create An Emotional Moat Around Your Brand
• Play #9 - Find A Channel The Competition Can't Copy
• Play #10 - Be You
• Play #11 - Use Real, Authentic Video
• Play #12 - Get Rid Of All Your Stock Photography

3 - Build A World-Class Marketing Team

• Play #13 - Master The Marketing Fundamentals
• Play #14 - Make Marketing Everybody's Job
• Play #15 - Let Go Of Your LEGOs