What is Domo?

Domo claims to be a business intelligence solution that enables anyone to take action. Originally designed exclusively for data visualization, Domo has been trying to serve data teams with an end to end solution.

What is Datagran?

Datagran is an integrated, self-service cloud data platform that enables data teams and business teams to work better together - streamlining the path from data to decisions. Our mission is to speed up the process of data workflows without the need of engineering resources, grow data adoption and company-wide trust in data by empowering business teams to access and analyze data, whenever and however they need it. Our robust modeling layer is also user-friendly enough for data-savvy business users to participate.


A good cloud data platform should be flexible, scalable and not constrained to either descriptive or predictive analytics. These factors are vital for business teams to make informed, timely decisions. As such, Domo and Datagran are in a sense not comparable taking in mind that Domo is a tool for descriptive analytics focused on data visualization and Datagran is a comprehensive modern cloud data platform.

While Domo is a robust, powerful BI solution, there are certain downsides that negatively impact the data managing process within organization. In this comparison, we’re considering the perspective of a large tech and data saavy company that’s mature in their data journey, with teams embedded in business units. The main downsides include the lack of tools for predictive analytics, cost and a lack of options to send the output to business applications.

Datagran, on the other hand, is comprehensive, clients can run either descriptive or predictive analytics, it is easy to learn, and doesn’t require any engineering resources. Plus, we’re significantly cheaper with free viewer licenses.

At a glance

Feature Domo Datagran
Pricing Pricing is per user and starts at $86. Ad/hoc with the way BI tools like Tableu and others work. Pricing is usage based and meassured via a propietary metric called Data Units. Datagran does not have differential pricing between products. Each Data Unit is $1 dollar and translates into one hoy of machine time. On average our enterprise clients spend around $300 in Data Units per month which translates in 300 hours of machine time.
Other than that all of our plans start at free forever and Enterprise plans at $5,000 per month and include 150 data units, 5 users and 50 million data rows.
Learning curve Easy - Domo is a low-code tool for data visualization and exploration. Easy - Datagran provides code and low-code tools. It even provides an AI code assistant that understands plain english. No engineering required.
Average roll-out time 2 weeks. 2 weeks.
Data connectors Not included. Included
Storage Not included. Datagran provides a Delta Lake for data storage.
Destinations Not included. Provides multiples destinations like for example Intercom, Salesforce, Snowflake and many more.
Speed Optimized speed for data visualization. Datagran is optimized for big data offering several options for working with sample data sets.
Iterface In-browser; no desktop install. Mobile version is extensive. In-browser; no desktop install. Mobile version is limited.
Software updates Updates are completed per customer and not globally for all customers, which can be a pain when migrating your deployment. Datagran updates all customer deployments at all times and makes sure nothing is broken and no one is left behind.
User permission management Yes Yes
Modeling layer No development environment. Hosted VSCode IDE that runs with or without Spark. Datagran also provides multiple low code tools as well as an AI code assistant.
Customer Service Expect long delays in terms of responsiveness and resolution Highly reactive with SLAs in place; quick problem-solving

Cautions for Domo:

Datagran benefits