I was responsible for conducting a secondary research on how user interact with technology.
We conducted background research both on the existing product market and on our target audience.
2.1 Competitor Analysis
Apple and Android stores are flooded with apps. We noticed that most apps have the same basic features:
- Users can choose diet preference, allergies, disliked food and the number of servings with the recipes, including the required utensils and ingredients.
- They provide an overall shopping list for the selected meal plan.
- They allow for importing recipes from the web.
- Users are given the choice to purchase premium versions of the applications. This allows them to personalise their health journey (such as add their own notes, select more detailed nutrition goals etc).
- An extremely minimal graphic interface and UX design, often with blue and green tones.
A slightly different competitor is the market of smart fridges, such as the Samsung Smart Fridge, with touchscreen dashboard and cameras to keep track of what users eat. The drawbacks we saw were
- it’s indistinguishable who has eaten what
- it's tedious to constantly manage the groceries that go in and out
- receipts may be forgotten or everything purchased may not have a receipt
A final contrasting market area is the zone of meal-prep delivery services. These services are not technology-oriented, but are a good example to understand the meal trend in modern society. They offer immense advantages to those who desire enough leisure time.
2.2 Understanding how users interact with technology
Understanding users effectively was important to know their motivations, behaviour and mentality.
- Youngsters: their use of technology heavily depends on their guardian. Parents are reluctant to entrust them with digital devices because they are worried about the consequences of this interaction.
- Young adults: for them, the most used object is some type of a digital device so this category of users is the most suitable for the idea of integrating a health system within their residence. They can transfer their knowledge to their parents to involve them in pursuing a better life style and this adds a component of bonding for the entire family.
- Adults: are trickier, as they are more likely to stick with older technology that they are comfortable with, but this age group also has the most disposable income to spend on new technology.
2.3 Product Placement