I was responsible for conducting a secondary research on how user interact with technology.

We conducted background research both on the existing product market and on our target audience.

2.1 Competitor Analysis

Apple and Android stores are flooded with apps. We noticed that most apps have the same basic features:

A slightly different competitor is the market of smart fridges, such as the Samsung Smart Fridge, with touchscreen dashboard and cameras to keep track of what users eat. The drawbacks we saw were

A final contrasting market area is the zone of meal-prep delivery services. These services are not technology-oriented, but are a good example to understand the meal trend in modern society. They offer immense advantages to those who desire enough leisure time.

2.2 Understanding how users interact with technology

Understanding users effectively was important to know their motivations, behaviour and mentality.

2.3 Product Placement