sustainable, accessible, comfortable
Shopping secondhand is already the more sustainable option for purchasing books.
Beers Books should feel accessible to everyone who wishes to shop there - this could be done by offering an app/inventory system for people who cannot phone in to ask questions or reserve books, as well as offering a more secure checkout procedure, providing people of all ages and abilities the opportunities they deserve and need to shop at the store.
Beers Books should feel comfortable. Colors, such as reds, oranges, browns, and greens, used across branding elements provide this visual feeling of comfort, but in-store practices should convey that Beers Books is a safe space for people of all backgrounds.
For the book lover who wants to shop sustainably, Beer’s Books provides an opportunity for people to buy secondhand books. Unlike big chain stores like Barnes & Noble, shopping at Beer’s Books supports local owners and economy and provides an opportunity for community members to repurpose previously loved items.
“In a comparative assessment, you look at products and services that your customers are likely to encounter and use, although they may not necessarily be your direct competitors. The idea behind a comparative assessment is that people develop their expectations from the products and services that they use every day. ”
Leah Buley. “The User Experience Team of One.”
Comparative assessments, used in the context of social media, were used to determine what the best looking posts were or were the most eye catching.
← ← ← ← ← ← ← ← ← ← ← ← ← ← ←
No. 1: Nintendo Switch Launch
Overall goal: Announce and launch new product.
Campaign goal: Create hype for globally anticipated new product.
Application for Beers Books:
Flat-lays are easy way to showcase product with minimal effort. this would not necessarily require additional props within arrangement, but it does create extra interest within photo. could be simply achieved on flat surface with natural light.
Photo where book is still main subject - rather than the person reading the book. The book title is clearly in sight and easily readable in good lighting, and against a dark background.
← ← ← ← ← ← ← ← ← ← ← ← ← ← ← ←
No. 2: Barnes & Noble monthly picks
Overall goal: Showcase an author or book.
Campaign goal: Highlight a variety of genres that might interest a variety of ages and redirect customers to website’s blog.
Application for Beers Books:
Flat-lay, but this post used animation over the top to highlight the fact that it “won” a spot as a monthly pick from the barnes & noble team. it also creates engagement since the content format changes ever so slightly.
A “monthly picks” to some degree could help bring traffic to store website by utilizing blog feature that is currently there but fairly inactive.
B&N also uses customer images as a part of the feed, as well as quote posts, and videos from authors.
← ← ← ← ← ← ← ← ← ← ← ← ← ← ← ←
No. 3: Curated & stylized feed
Overall goal: Visual cohesiveness of account.
Campaign goal: establish visual brand aesthetic of social media accounts; reinforce brand identity.
Social media is now an important aspect in running a small business. Social media accounts are a vital point of connection with a specific demographic of customers (primarily younger), and provide easy access to content/inventory. The current social media accounts seem under-managed - increasing social media activity increases interest and leads to potential foot traffic. knowing best practice for running social media accounts are beneficial, while also providing a job opportunity if it has not already been designated to a certain employee - potentially opening opportunities for a social media manger/graphic designer/photographer.