It is part of the Lean Startup practice which encourages iterative “ Build, Validate, Learn” cycles.

Discovery phase

• Assumptions Workshop
• Prepare User Interview Questions
• Synthesis user interview results

<aside> ☝ The Discovery part is to go broad for exploratory research.

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A Framing phase

• Persona Analysis to find users’ Goals and Needs
• How Might We Statement to help brain storm solutions
• Idea generation and 2x2 feature prioritization
• Define MVP
• Scenario run though
• Sketch to build low fidelity wire frames.
• Validate the wire frames with real users.