Overview | The Role
Lead and sustain a comprehensive marketing campaign to ensure Ren Labs is the dominant solution for DeFi interoperability.
Key Outcomes & Responsibilities
- Create Ren Labs marketing and growth roadmap including objectives, key results, analytics, and measurement to communicate tasks to the team and deliver results.
- Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve measurable improvements in Ren Labs awareness, user acquisition, and community engagement.
- Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects of the user experience.
- Coordinate with internal and external PR stakeholders and partners.
- Oversee all press interactions and public-facing communications.
- Proactively reach out to press in order to gain wider uptake of Ren Labs successes within the industry.
- Ensure all technical documents are accurate and up to date.
Qualifications & Requirements
- Experience with SQL and data analytics tools (e.g. Google Analytics, Amplitude, Metabase, Google Search Console or similar).
- Experience in pitching PR firms and designing op-ed pieces.
- Experience in leading content and social media strategy in a start-up environment, preferably blockchain.
- Experience in running Glean campaigns.
- Have an owner mentality: you focus on the ultimate result for the company (short and long-term growth).
- Have an entrepreneurial mindset versus working 9-to-5 mentality; prepared to work non-standard working hours if required (since we are a high-growth startup operating in 24/7 crypto world).
- Outstanding communication, negotiation, and risk management skills.
- Proactively take inspiration from DeFi peers and implement marketing strategies to gain wider awareness.