Director of Marketing

Lead and sustain a comprehensive marketing campaign to ensure Ren Labs is the dominant solution for DeFi interoperability.

Create Ren Labs marketing and growth roadmap including objectives, key results, analytics, and measurement to communicate tasks to the team and deliver results.
Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve measurable improvements in Ren Labs awareness, user acquisition, and community engagement.
Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects of the user experience.
Coordinate with internal and external PR stakeholders and partners.
Oversee all press interactions and public-facing communications.
Proactively reach out to press in order to gain wider uptake of Ren Labs successes within the industry.
Ensure all technical documents are accurate and up to date.

Experience with SQL and data analytics tools (e.g. Google Analytics, Amplitude, Metabase, Google Search Console or similar).
Experience in pitching PR firms and designing op-ed pieces.
Experience in leading content and social media strategy in a start-up environment, preferably blockchain.
Experience in running Glean campaigns.

Have an owner mentality: you focus on the ultimate result for the company (short and long-term growth).
Have an entrepreneurial mindset versus working 9-to-5 mentality; prepared to work non-standard working hours if required (since we are a high-growth startup operating in 24/7 crypto world).
Outstanding communication, negotiation, and risk management skills.
Proactively take inspiration from DeFi peers and implement marketing strategies to gain wider awareness.