What we're looking for
Merri is looking for a Go To Market Lead to join our fast-growing New York based team. You will be responsible for defining, managing, and measuring Merri's overall growth strategy, working with our Director of Sales to hit aggressive growth milestones. You're a growth obsessed leader focused on top-of-funnel lead generation, with an emphasis on organic growth strategies.
The ideal candidate has experience in business development, strategic partnerships, or other growth related roles at one or more SaaS startups. You're a strategic problem solver, with a unique ability to operate at the 30,000-foot view while also deploying ground level tactical strategies to build an efficient growth engine. Youโre energized by seeing months of planning culminate in a successful launch, and are passionate about replicating that over and over again until Merri is the nationwide market leader.
If youโre eager to make a meaningful impact at a fast-growing startup we'd love to meet you!
Responsibilities
- ๐ Build bottoms up revenue strategy that ties to overall company financial plans
- ๐ Develop market opener strategies with a robust testing framework (consistently read, react, and iterate to open up markets faster)
- ๐ค Work closely with Sales organization to build out sales pipeline by market and hand off important relationships
- ๐ฏ Build out our Ambassador program to drive market adoption and increase brand awareness in new markets
- ๐ Quarterback our launch calendar, driving multiple launches forward at a time, pulling in sales, marketing, and product teams as required
Qualifications
- 8+ years in Strategic Marketing or Business Development roles with a demonstrated ability to launch new markets and/or products
- Data-driven decision maker - an analytical mindset that can structure data from multiple sources to craft a clearly articulated strategy and operational plan
- Execution obsessed - you live and breathe strategic planning, but can translate high-level plans into project plans with key milestones and dependencies.
- Collaborative spirit - launching new markets is a cross-functional effort with many, many stakeholders. You know when to pull people in, and how to maximize all of your relationships.
- Natural born leader - you'll need to build relationships with key players in each market to learn market dynamics and ensure a successful launch. You'll need to motivate these "boots on the ground" ambassadors to champion Merri in the industry.
Benefits
- Competitive salary and health insurance, including dental & vision