Welcome to my portfolio showcasing strategic media planning, digital execution, and campaign performance highlights.
π§ Overview
I specialize in building data-driven digital strategies and media plans that maximize awareness and ROI. My experience includes cross-platform campaign management, paid media execution, and creative budgeting for large-scale events and brand activations.
π Key Achievements
π Kompas Travel Fair & Kompas Run Hub
- π 400% Awareness KPI Achieved
- πΊοΈ Developed Strategic Media Plans
- π° Managed budgets effectively to maximize reach and engagement
- π£ Executed cross-channel campaigns via:
- Google Ads
- Meta (Facebook & Instagram) Ads
- Key Opinion Leader (KOL) partnerships
π§ Skills Applied
- Strategic Media Planning
- Digital Campaign Management
- Media Buying & Optimization
- Budget Allocation & Efficiency
- KPI Tracking & Reporting
- KOL Collaboration & Influencer Marketing
- Performance Analytics
π Tools Used