Welcome to my portfolio showcasing strategic media planning, digital execution, and campaign performance highlights.

🧠 Overview

I specialize in building data-driven digital strategies and media plans that maximize awareness and ROI. My experience includes cross-platform campaign management, paid media execution, and creative budgeting for large-scale events and brand activations.

🚀 Key Achievements

📌 Kompas Travel Fair & Kompas Run Hub

• 📊 400% Awareness KPI Achieved
• 🗺️ Developed Strategic Media Plans
• 💰 Managed budgets effectively to maximize reach and engagement
• 📣 Executed cross-channel campaigns via:
  • Google Ads
  • Meta (Facebook & Instagram) Ads
  • Key Opinion Leader (KOL) partnerships

🔧 Skills Applied

• Strategic Media Planning
• Digital Campaign Management
• Media Buying & Optimization
• Budget Allocation & Efficiency
• KPI Tracking & Reporting
• KOL Collaboration & Influencer Marketing
• Performance Analytics

🛠 Tools Used