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Duplicate this template to make it your own. P.S. If you don’t have a Notion account yet, you can sign up for free using my link here.

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Use this worksheet to figure out where you actually stand β€” and what to do about it.


Step 1 β€” Your Current Situation

Fill in what you know. Estimates are fine for now.

Your Role & Experience

Field Your Answer
Current job title
Years of total marketing experience
Years in current role
City / Province or State
Industry (e.g. B2B SaaS, fintech, retail)
Company size (employees)
In-house, agency, or freelance

Your Current Compensation

Field Your Answer
Base salary (annual)
Annual bonus (target %)
Equity / stock (annual value est.)
Benefits est. value (health, pension, etc.)
Remote/flexibility value (your estimate)
Professional development budget
TOTAL ESTIMATED PACKAGE (Base + all above) $

πŸ’‘ Most people forget to factor in benefits, flexibility, and learning opportunities. Total package matters.


Step 2 β€” Your Market Benchmark

Use salary data to find your range. Pick the source closest to your market.

Benchmark Research

Field Your Answer
Source used (e.g. Glassdoor, Robert Half)
Role benchmarked
Geography benchmarked
Low end of range (25th percentile)
Mid point (median / average)
High end (75th–90th percentile)
Source date
LOW END MEDIAN HIGH END
$ $ $

πŸ’‘ Run this across 2–3 sources. If they disagree significantly, note which skews high (Salary.com = enterprise, Glassdoor = total comp, Robert Half = base salary at placement).


Step 3 β€” Calculate the Gap

Field Amount
My current base salary $
Market median (from Step 2) $
GAP (median βˆ’ current) $