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Project Context
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I worked with Capital Ken to redesign their product experience making it easier for investors to navigate, understand offerings, and trust the platform.
- Redefining the information architecture to simplify complex financial offerings and highlight key differentiators
- Redesigning the web experience to reflect exclusivity and credibility, while improving usability and content flow
- Conducting heuristic evaluation to uncover pain points related to opacity, trust, and engagementx
- Revamping the style guide to establish a consistent design language
- Collaborating closely with founders to align design direction with business goal
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About Capital Ken
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Capital Ken is a digital-first platform that simplifies access to alternative investments for family offices and institutions offering transparency, deal insights, and differentiated access in a traditionally opaque market.
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Problem space
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The founder approached me with a clear ask: the product needed to feel more trustworthy, more polished, and easier to navigate for high-value investors who don’t have time to decode complex offerings.
Some of the key challenges included:
- The existing product lacked visual consistency and didn’t reflect the brand’s premium positioning.
- The navigation and information hierarchy made it difficult for users to compare or explore investment opportunities.
- Key differentiators were buried under jargon-heavy content and cluttered layouts.
- The experience didn’t build enough trust especially critical in a space like private market investing.
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Uncovering the Gaps: What I Asked the Founders
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Before jumping into design, I spent time with the founder to understand the product’s core value, user expectations, and internal business goals.
Here are some of the key questions I asked to uncover the real problem:
