My Role UX Designer Illustrator
The Team 3x UX Designers
Duration 2 years of continuous development
Tools Used Figma Adobe Illustrator
My Key Contributions Visual Identity Illustration Ceremonies Design System Workflows
Back in 2018, I joined Singapore Power Group as a Senior Experience Designer. I was fortunate to have the opportunity to work on multiple B2C products, including the SP Utilities app and the SP Services Portal.
SP Utilities (left) & SP Services Portal (right) before the system
As a team of three designers, each anchored on more than one product, it resulted in a lack of consistency and style in illustration.
Seeing this as an opportunity to create a strong visual identity across our product lines, I led the effort to create our own illustration system as a central component of our product identity.
Quicker workflow among designers
Improved visual presence and branding across products and marketing
Creating powerful visual elements for communicating concepts quickly and effectively
I began by extracting the colours from the design system. Our goal was to expand the colour palette by extending it into darker and lighter shades and later generating a gradient to give the illustration a sense of depth.