Objective :

Design onboarding flow that minimizes vendor drop-off, builds trust, and ensures quick go-to-market for legitimate sellers across all business types.

Target Audience

Common Pain Points

Pain Point Why It Hurts
Too many documents Vendors get overwhelmed with paperwork
Confusing steps Not sure what to upload, when, or why
Long verification time Delays sales, especially for small vendors
Lack of trust Vendors fear data misuse or rejection without reason
Manual back-and-forth No real-time feedback, only emails or calls
High dropout Frustration leads to vendors giving up

Step 2: Define the Goals

Data Points for Verification

Data Point Why It’s Important
Business Name & Type Confirms the legal identity and structure (e.g., sole proprietorship, LLP, Pvt Ltd).
Business Registration No. Validates that the vendor is officially registered with a government authority.
Tax Identification Number Ensures the business complies with taxation laws (e.g., GSTIN in India).
Owner(s) Identification Prevents fraud by linking the business to real individuals (PAN, Aadhaar, etc.).
Bank Account Details Required for payments and to match with business ownership.
Address Proof Establishes legitimacy and geographic coverage.
Business Category & Product Types Helps categorize the business and apply relevant compliance rules.