TIP: Export a markdown and use as context with Claude

This template provides a flexible, reusable framework for establishing a cohesive visual and verbal identity for any brand. Customize each section by replacing placeholders (e.g., [Brand Name], [Primary Color]) with your specific choices. The goal is to create a system that feels premium, approachable, and consistent across digital, print, and packaging touchpoints.

1. Color Palette

Define 4–6 core colors to ensure harmony and accessibility.

• Primary Color: [Hex Code] — [Description, e.g., "vibrant and energetic; used for key accents"].
• Secondary Color: [Hex Code] — [Description, e.g., "warm and inviting; adds premium feel"].
• Background Neutral: [Hex Code] — [Description, e.g., "clean, minimalist base for readability"].
• Text Neutral Dark: [Hex Code] — [Description, e.g., "primary body copy and UI elements"].
• Text Neutral Light/Dark: [Hex Code] — [Description, e.g., "headings and high-contrast text"].

Optional Additional Colors:

• Accent 1: [Hex Code]
• Accent 2: [Hex Code]

Usage Guidelines:

• Dominant: Use background neutral as the primary canvas.
• Accents: Apply primary/secondary colors for CTAs, highlights, and key interactive elements.
• Neutrals: Reserve dark/lighter grays for text, borders, and structural elements.
• Ensure WCAG AA/AAA contrast compliance for all text combinations.

2. Typography

Select fonts that align with your brand personality (e.g., modern, elegant, playful).

• Headline Font: [Font Name, e.g., "Playfair Display" or "Montserrat"] — [Description, e.g., "elegant serif for sophistication"].