🌱 Case Study: Reimagining LinkedIn for Students

Why → LinkedIn is overwhelming for students. It’s hard to find the right early-career opportunities compared to student centric platforms like Handshake.

Business Goals:

🎯 Monetization: Convert free student users to Premium
🔁 Retention: Build habit loops through personalization and AI

Vision:

Redesign the job search process to feel like a career coach that grows with you — helping you find roles, build confidence, and evolve over time.

🎯 Target Users & Segmentation

Segment	Description	Use Case Examples	Prioritization (USA Score)
Active Job Seekers	College students actively applying to internships and jobs; use LinkedIn but feel overwhelmed	Searching daily, cold messaging recruiters, submitting resumes	⭐ 1 – High Need
Novices	Students new to job search; don’t know how resumes or LinkedIn work	First-year students, career switchers	2 – Medium
Prodigies	Highly ambitious students running businesses, looking to hire or collaborate	Gen Z founders building early-stage startups	2 – Low Frequency

👤 Focus Persona: Active Job Seekers

They use LinkedIn weekly but are overwhelmed by tailoring applications, following up, and navigating external sites.

🧭 User Journey

Sets up her profile, resume, and job interests
Gets daily notifications of relevant internships
Finds hiring managers and sends connection requests
Applies through "Easy Apply" or gets redirected
Gets email updates — but often, no response