Identify pain points in using Google Maps while driving cars and ideate solutions to improve the experience.

User Personas:

At a high level two user segments use Google Maps regularly while driving cars:

  1. People driving their cars
  2. Cab drivers using maps through Uber/Ola apps

Below are some of the user personas who use Google Maps while driving personal cars:

  1. Regular office commuters
  2. City dwellers explore the city during the weekend/People driving to unfamiliar places
  3. A new traveller from outside city exploring the city in self-drive cars