Goals:

Identify pain points in using Google Maps while driving cars and ideate solutions to improve the experience.

User Personas:

At a high level two user segments use Google Maps regularly while driving cars:

1. People driving their cars
2. Cab drivers using maps through Uber/Ola apps

• The first user segment has more user personas and pain points compared to the cab drivers user segment.
• So I will choose the first user segment, list different user personas and understand their pain points.

Below are some of the user personas who use Google Maps while driving personal cars:

1. Regular office commuters
2. City dwellers explore the city during the weekend/People driving to unfamiliar places
3. A new traveller from outside city exploring the city in self-drive cars

• Regular office commuters drive in the same route every day and rarely use Google maps when they need to take alternate routes.
• A new traveller in the city mostly books travel cabs or Uber and the number of travellers exploring new cities in self-drive cars is very minimal.
• With the above considerations, I would proceed with addressing the pain points of city dwellers using Google Maps while exploring the city during weekends in a car.