Assignment: HSR Motors Lead Management Solution

Product Name: Revv

1. Executive Summary

Revv is a streamlined, desktop-first web application designed specifically for HSR Motors. It replaces manual spreadsheet tracking with a real-time, collaborative environment. It bridges the gap between lead acquisition (marketing) and lead conversion (sales) through intelligent automation and clear data visualization.

2. User Personas

A. The Sales Executive (Rohan)

Role: Frontline Sales

Pain Points:

• Hates manual data entry
• Often forgets to follow up
• Gets overwhelmed by messy spreadsheets

Goal:

Wants to see who to call now, dial quickly, and move on to the next lead.

Key Feature Need:

One-click status updates and a clear “Today’s Task List”

B. The Business Manager (Anjali)

Role: Team Lead / Manager