Driving User Engagement & Business Growth Through Strategic Design

Apple VIP Mailbox

Reduced VIP contacts message access taps by 30-40% for Apple Mail users with enhanced mobile contact filtering.

View Figma File (Godzilla) | View Prototype

At a Glance

Beyond my primary projects, I also explored opportunities to enhance productivity. One such exploration identified a potential area for improvement within Apple Mail's mobile VIP contacts filtering.

• Project Details
• Key Design Visuals
• Design Questions

Business Projections: 30-40% reduction in user taps, increased VIP feature adoption

Design Decision: Leveraged existing iOS contextual menu from Apple Stocks for zero development overhead

Result: Seamless integration that feels native to iOS while solving real user pain

7 days • November 2023

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