Some Useful Reminders

Each piece of content should address:

• a main topic (e.g., cake design)
• a related topic (e.g., cake design training)
• an intent (how to choose a cake design training program)

An ideal search intent/research question contains:

• an action verb: obtain, purchase, sell, choose
• intention-carrying words (who, what, how, where)
• a question (and therefore a question mark :) )

⇒ Don't hesitate to directly type the question into Google: the suggestions might give you additional ideas!

⇒ mindreader.ai, SEMRush (content section), answerthepublic are great tools to delve deeper into the subject.

Take a qualitative look at your research (search in Google: your related topic / your research question and see what comes up, along with the type of content).

• Sometimes, it's better to present a product with a landing page than to respond with a blog article.
• And sometimes, you just need to take existing content and improve it.

Your Environment

• Data from phase 1 to have all your keywords and questions about your research intent in mind
• Another tool like SEMRush or Ubbersuggest and any synonym website to enrich your content
• The SEO Structure Guide document
• **https://metatags.io/** to visualize your titles and descriptions
• google.com to pre-search your query