☀️ Look towards the Sun


Teams are often distracted by other priorities: competition, technology, ideology, and more. When making decisions, look towards the Sun: the customer.

🏃‍♀️ Be a championship sports team


Push yourself hard every day to accomplish extraordinary feats. Take care of your team members and hold them accountable.

🥊 Disagree, then buy in


Conflicting opinions thrive at Den. Advocate for your viewpoint when you disagree and fully buy in once a decision is made.

🎯 Focus on the one thing


There’s one thing in every situation that moves the needle 10x more than everything else. Find and do that one thing. The rest is just noise.

💨 Choose speed over efficiency


The thing that helps you move fast results in "waste". The thing that prevents "waste" makes you slow. Choose speed.