Location Insights that drive decisions.

Powered by Local Logic, the industry-leading demographics and points of interest data aggregator, Demographics Insights helps you to make sense of complex and hard to find location data so you can make better decisions.

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πŸ¦’ In-App Guide

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About Local Logic

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Want to understand the demographics of a site? Giraffe's Demographics Insights app is powered by the demographics dataset from Local Logic. Allowing you to understand your potential customer and their neighbors with the click of a button.

Giraffe Partners with Local Logic to Empower City Makers with Location Insights

<aside> πŸ“’ Local Logic aggregates data for the United States and Canada. Speak with your account team about options for your locality.

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Getting Started


Demographics Insights is an app, part of the Giraffe marketplace.

<aside> πŸ“’ Speak to your account team if Demographics is not available in your app selector.

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Add the Demographics App


πŸ‘‰Click the + sign in the app selector on the upper right side of the map

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πŸ‘‰ The My Workspace Apps tab displays all of the apps you have available in your workspace.