GOAL: To Build Hype and Anticipation, Tease products and start engaging with audience
WEEK 1: INTRODUCTION
| Days | Content Type | Post Idea | Sample | Captions and Hashtags |
|---|---|---|---|---|
| July 4th, 2025 | Brand Introduction (Carousel or flyer) | A carousel showing a closeup packaging without revealing product | We’ve been mixing magic behind the scenes — and it's almost time to share it ✨ “Dellós Beauty” your soon-to-be fave beauty obsession 💄 #StayTuned” #BeautyComingSoon #MeetTheBrand #SkincareLovers #MakeupAddict | |
| July 5th, 2025 | Behind-the-scenes | A video content, showing product development clips or packaging samples | “Behind every product is a story. Here’s a peek into ours 💌 Can you guess what’s launching soon?” #BehindTheBeauty #BTSBeauty #ComingSoon | |
| July 6th, 2025 | Founder Story/Brand Vision | A Reel of the Founder sharing insights on the brand | Built with love, made for glow ✨ Our story starts here — from skin struggles to skincare solutions 🫶🏾 #BeautyWithPurpose #BeautyFounder #GlowUpStory #CleanBeauty | |
| July 7th, 2025 | Texture Tease carousel or video close up | Show extreme close-up of product texture. This taps into visual ASMR and curiosity without giving too much away | https://pin.it/41PFvW8y7 | |
| "Can you feel this through the screen? 👀🫧" | ||||
| We’re not saying it’s buttery soft, but we’re also not not saying that 👀 | ||||
| Our first drop is almost here, and trust us — your skin is going to love this texture. | ||||
| Ready to glow different? |
#TextureTease #BeautyThatFeelsGood #SkinFirstBeauty #ComingSoonGlow #GlowTexture #SkincareDrop #BeautyUnveiled | | July 8th, 2025 | Countdown Begins! | Static or video post with countdown “7 days to go” | | “The countdown is ON 🔥 7 days till the glow drops.” You’ve seen the hints.You’ve felt the tease.Now the real countdown begins. In one week, we’re dropping the glow that’s been worth the wait 👀 Unlock a new Beauty era with “Dellós Beauty” #7DaysToGlow #GlowEraIncoming #SkincareCountdown #CleanBeautyVibes #AlmostHere #BeautyWithIntent | | July 9th, 2025 | This or That (Flyer) | A flyer or poll comparing product names, shades or packaging options | | .“Let’s play a little game of ‘This or That’ 🫶🏾 You decide!” #YourBeautyYourRules #ThisOrThat #BeautyPoll | | July 10th, 2025 | Self-care reminder | Share skincare /self care tips or affirmation graphics | | “Just a reminder: You are the glow ✨ Skin care is self care, always. #GlowWithUs” #SelfCareSunday #GlowReminder #BeautyRituals |
WEEK 2: ENGAGE AND HYPE UP LAUNCH
| Day | Content Type | Post idea | Sample | Captions and Hashtags |
|---|---|---|---|---|
| July 11th, 2025 | Sneak Peak Reveal(Flyer) | Tease the actual product (Blurred or partially shown) | ||
| July 12th, 2025 | Benefits Breakdown (Carousel) | Highlight 3 top benefits of the product | Glow ✨ Hydrate 💧 Nourish 💕 One product. So many reasons to fall in love 😍 #SkinGoals #GlowUpRoutine #BeautyBenefits | |
| July 13th, 2025 | ASMR Inspired product demo or First swipe video | Show a satisfying, slow-mo application of your product — gliding on skin, melting in, or swatching for the first time. Think creamy textures, glossy finishes, or that "omg this feels luxe" vibe. | “POV: You just met your skin’s new obsession 😌✨” | |
| One swipe and it’s giving: smooth, glowy, and better than expected. | ||||
| No filters. No fakes. Just one really, really good formula. | ||||
| ✨ Launching in 4 days — who's ready to swipe right on skincare? | ||||
| #FirstSwipeFeels #TextureGoals #GlowTested #SkincareInspo #POVGlowUp #CleanBeautyLaunch | ||||
| July 14th, 2025 | Products names reveal | Announce product name with visuals | Introducing: Dellós Beauty — where thoughtful formulation meets everyday glow.” | |
| We created this with intention: clean ingredients, real results, and a finish your skin will love. | ||||
| Tomorrow, we launch. | ||||
| Thank you for being part of the journey so far — we can’t wait for you to experience what we’ve been working on. | ||||
| #IntroducingDellosBeauty #BeautyWithPurpose #CleanBeauty #GlowIsComing #SkincareThatWorks #LaunchDayReady | ||||
| July 15th, 2025 | Launch Day countdown (2 days) | Static or Reel | In just 48 hours, the wait is officially over 👀💫” | |
| We’ve poured months of research, testing, and love into this moment — and we’re so close. Dellós Beauty drops in 2 days, and trust us… your skin will thank you. | ||||
| Final countdown has begun. Are you on the list? 💌 | ||||
| #2DaysTo @Glow #GlowDropIncoming #SkincareThatWorks #CleanBeautyBrand #LaunchCountdown #BeautyOnTheWay | ||||
| July 16th, 2025 | Final Reminder | Launching Tomorrow -Hype post | We’re just one day away from launch.” | |
| After months of formulating, testing, refining, and dreaming — it all becomes real tomorrow. | ||||
| **** was created with purpose: to elevate your skincare routine with clean, effective, and beautifully made products. | ||||
| We can't wait to finally share it with you. | ||||
| Be ready. | ||||
| #GlowIsComing #1DayToLaunch #CleanBeautyWithPurpose #SkincareThatDelivers #ThoughtfulBeauty #CountdownToGlow |
| | July 17th, 2025 | Launch Day | Celebrate Launch with product showcase and CTA to website | | “We’re live! ✨ The wait is over.” Dellós Beauty is officially here — thoughtfully formulated, beautifully made, and ready to glow with you. Whether you're looking to hydrate, nourish, or elevate your skincare ritual, this is your new favorite step. 💻 Shop now via the link in bio💬 Tag us when yours arrives — we’d love to see it on your shelf Welcome to the beginning of something beautiful. #LaunchDay #GlowBeginsNow #CleanBeautyLaunch #SkincareWithIntention #JustDropped #YourGlowEra |