<aside> 🔍
TL;DR
Unlike other sectors, consumer health discovery is fragmented, and dominated by ads.
Health List is an AI-powered discovery layer for consumer health and wellness, driven by evidence and quality signals.
By completing a short form, your solution will be added to our discovery index and shared with people actively searching for health solutions like yours.
It’s free, quick to complete, supports health literacy and ensures your solution is discovered with trust and transparency.
</aside>
Globally, people are actively seeking solutions to prevent illness, manage their health, and live fuller lives, often outside traditional clinical care. Consumer health and wellness is a growing movement defined by a self-directed, holistic approach to physical, mental, and emotional wellbeing.
People often turn to search engines or generative AI tools to find support for their health goals, from tracking symptoms to managing everyday wellbeing.
But search wasn’t built with health in mind and neither were general-purpose AI tools.
So instead of clarity, results are shaped by ads, SEO tactics, algorithms, or incomplete, unstructured information, making decision-making slow, frustrating, and hit-or-miss.
For brands, visibility is a challenge. Google and Meta still favour spend over substance and reach over relevance. Ads are restricted, health keywords are flagged, categories are too broad, and algorithms make reach unpredictable.
Many consumers are now turning to AI search tools like ChatGPT and Perplexity for recommendations. But even the smartest AI is still hit-or-miss, pulling from scattered mentions, marketing copy, and random snippets of reviews rather than complete, structured product data.
That means discovery is patchy. It often overlooks or underprioritizes details like: