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TL;DR
Add your health solution to Health List, an AI-powered discovery layer for consumer health and wellness. By completing a short profile, your product will be matched more accurately with people actively searching for tools like yours. It’s free, quick to complete, and ensures your solution is matched with the right people, for the right reasons.
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Globally, people are actively seeking solutions to prevent illness, manage their health, and live fuller lives, often outside traditional clinical care. Consumer health and wellness is a growing movement defined by a self-directed, holistic approach to physical, mental, and emotional wellbeing.
People often turn to search engines or generative AI tools to find support for their health goals, from tracking symptoms to managing everyday wellbeing.
But search wasn’t built with health in mind and neither were general-purpose AI tools.
So instead of clarity, results are shaped by ads, SEO tactics, algorithms, or incomplete, unstructured information, making decision-making slow, frustrating, and hit-or-miss.
For brands, visibility is a challenge. Google and Meta still favour spend over substance and reach over relevance. Ads are restricted, keywords are flagged, categories are too broad, and algorithms make reach unpredictable.
Many consumers are now turning to AI search tools like ChatGPT and Perplexity for recommendations. But even the smartest AI is still hit-or-miss, pulling from scattered mentions, marketing copy, and reviews rather than complete, structured product data.
That means discovery is patchy. It often overlooks or underprioritizes details like: