In Start Here, we introduced the basics of product visualization.
In Deep Dive 1, we covered CAD.
In Deep Dive 2, we looked at NVIDIA’s move into digital twins.
In Deep Dive 3, we explored packaging.
In Deep Dive 4, we mapped the systems that manage your work.
In Deep Dive 5, we focused on scalability.
And in Deep Dive 6, we looked at how 3D future-proofs companies for what’s next.
Now we’re getting to my favorite topic in this whole series.
The one question that always comes up.
“If AI is getting so good at generating product images, why will companies even need 3D?”
Let’s talk about it.
Everywhere you look, new startups are popping up claiming that all you need for product visualization now is AI.
Type a few prompts, and voilà…perfect product renders.
They look good. They really do.
And sure, sometimes they hallucinate a handle that doesn’t exist, or merge a cap with the bottle underneath it, but isn’t that just temporary? Won’t it get better and better until we won’t even need 3D models anymore?
Source - https://www.linkedin.com/posts/claaskuhnen_shapr3d-ai-airendering-activity-7383162370841436160-Faa4
That’s the question.
And here’s my answer.