Decision-making Matrix for Startup Ideas

Impact: Overall, how much of an impact will this project make on your business and customers?
Effort: How much time and work will it take to create the project? (In this case, a lower score indicates more effort, so choose 1 for a project that requires a ton of work and 5 for a project that requires almost no work.)
Profitability: Relative to the other ideas, how much money will the project bring in?
Vision: How close of a fit is this project with your overall mission and vision?”