URL

https://decisionjournalapp.com/

What

An app for keeping a decision journal.

Why

Something that I’ve come to rely on personally is keeping a decision journal. The problem I had, however, is that keeping one can be challenging. It's hard to remember to make an entry, review a decision, and find patterns.

So to scratch my own itch, I created a digital one for anyone to use. This is a bit of a passion project of mine at the moment but think it has a lot of value and hope others can benefit from it.

Learnings

• A product such as this is a difficult one to make money on because of its inherent long feedback loop. Since a decision journal's purpose is for you to come back and review things months, if not years later, it's too long of a time before you start seeing the benefits as a user.
• Even with a product like this one, people still find it very difficult to separate decisions from their outcomes.
• People don't want to take the time to sit down and think about their decisions because it can be time consuming and painful. This is related to the first bullet. The most successful products create short feedback mechanisms that make you feel great, causing you to invest more in the product, creating more positive feedback, and on and on. Decisions and their outcomes might have too long of feedback loops to make it a great product (as far as a business goes).
• I get so much value out of this product using it myself. It's one of the most helpful tools in understanding how to become better at decision making, something that's very valuable in all aspects of life. I really wish more people would try using a decision journal in their life, we'd all be better off!