[ On performance marketing tactics ]
“Every order email, every ad comment, every performance signal comes straight to my phone.”
Dean monitors Meta ad comments and Shopify order emails in real-time, allowing him to spot problems, rogue codes, or underperforming campaigns instantly — before losing thousands.
“We aim for 80% quality but maximum volume.”
Rather than betting on a few 'perfect' ads, they produce 250–300 unique creatives per month using internal videographers, UGC creators and offshore editors.
Prioritize speed and testing volume. Use rough but targeted hooks, and only polish once a winner emerges.
“We don’t target. The creative does the targeting.”
They tailor UGC by lifestyle type — camping dads, hot girls, moms, older people — letting Meta’s Advantage+ auto-optimize delivery.
Shoot creative for every psychographic demo and let the platform find the buyer.
“If we make $1,000 yesterday, we spend $1,000 more today.”
They throttle spend even in unprofitable months to dominate mindshare year-round and kill competition’s market entry.
Zoom out. Think in 5-year brand equity terms — not just next-week ROAS.
[ On creative strategy & content ]