TL;DR
- Heavy litigation day: Easterday/Anthony John depositions 9:30am to 1:30pm ET Zoom, NTSB UPS hearing in DC noon ET through Wed.
- New signed retainer: Daniel Woods (MVA). Contract attached, Alert Communications 7:14pm.
- 3 live leads need ownership: Tiana Stapp (Other Injuries, KY, lead 22197740), Candance Felton follow-up (Alert 506604), Chambers Layton (auto, cracked sternum/ribs).
- 1 borderline: Allen Robbins (Alert 506597, Further Review).
- Google Ads 5/17: $417.70 spend, 4 conversions, CPA $104.42. Pmax 3 of 4 on $248. Lexington Car Accidents $134.86 / 0 conv, second day in a row.
- 3 wasted-spend terms in Lexington are competitor lawyer names. Standing auth covers adding as PHRASE negatives; holding one cycle for confirmation.
- 4 Amex Large Purchase notices overnight: all on Craig Aguiar cards, not yours.
Calendar (Mon 7am to Tue 7am ET)
- 9:30am to 1:30pm: TERRY/MARC Easterday/John depositions (Zoom, tentative)
- 10:00am to 10:15am: Huddle (Janelle, Teams)
- 12:00pm onward: SAM/JON NTSB UPS hearing (DC, organizer, through Wed 5/20 5pm)
- 2:15pm to 2:45pm: SARA Motion for Trial Date (Zoom 781 279 0158)
NTSB hearing overlaps both the Easterday depositions and the SARA motion. Coverage plan needed.
Stale events (former staff): none today.
P0 / priority email
Action-required
- Daniel Woods signed retainer (MVA, Google LSA Louisville).
- Tiana Stapp new lead (Other Injuries, KY, lead 22197740).
- Chambers Layton (auto, cracked sternum/ribs, 9-min call via Google Ads).