Summary
27 tasks identified across 7 priority tiers (~54 hours total effort).
| Tier |
Count |
Est. Effort |
| 1 - Quick Wins |
6 |
~3 hrs |
| 2 - Emergency Repairs |
2 |
~1 hr |
| 3 - Revenue Opportunities |
5 |
~10 hrs |
| 4 - Staff Efficiency |
5 |
~18 hrs |
| 5 - CMO Data |
4 |
~16 hrs |
| 6 - Data Accuracy |
3 |
~3 hrs |
| 7 - Self-Improving |
2 |
~3 hrs |
Critical Findings
- MAJOR: Post-sitemap.xml and category-sitemap.xml were completely missing (404). RankMath reactivation restored them. Sitemap went from 280 to 496 URLs. 198 blog posts were invisible to search engines. IndexNow submission needed urgently.
- NEW: 12 zombie pages detected (7 duplicate slugs + 5 thin/indexable). 11 cannibalization clusters (73 pages competing).
- FLAG: Lexington location page shows zero SEMRush data for 2nd consecutive week. #2 market needs investigation.
- STABLE: SEMRush flat week: 7,200 traffic, 4,837 keywords, $545K value. All core rankings held.
- STABLE: Site health GREEN. WP 6.9.1, PHP 8.3.16, 12% disk.
SYSTEMIC Issues (3+ days)
- Meta descriptions over 160 chars (88 pages, Day 14+)
- Zombie duplicate-slug pages (Day 14+)
- Homepage CLS 0.420 (persistent)
- /what-our-clients-say/ 28/100 PageSpeed (persistent)
- 99 pages with LCP discovery issues (persistent)
- 385 pages with PageSpeed failures (persistent)
Top 10 for Today
- Noindex 5 zombie thin/utility pages (15 min)
- Noindex CTA block post 48584 (5 min, 4-day carryover)
- Redirect 7 duplicate-slug zombies (25 min)